Free Essays on Pride And Prejudice

Outright Power Sentence X: There is a force in Elizabeth’s accidental, slow, however consistent hang on Darcy which will eventually will become sufficiently able to defeat his perspectives on her poor status and yield a proposition of marriage. Since 1: He is pulled in to her wise and keen discussion. Since 2: He is astounded at her valiant activity. Since 3: His deference for her excellence develops corresponding to his esteem for her brain. From the beginning of the story, Elizabeth is depicted as an autonomous lady. Austen obviously makes the character to embody such an individual. She is brought into the novel as one of five sisters every one of whom are looking for a possible union with a decent man. When Bingley shows up with Darcy, it appears to be cheerful that two of the little girls should wed the qualified unhitched males. At the point when the Bennett sisters all go to the ball held in close by town Merryton the scene is set for the assault of a war of sorts among Elizabeth and Darcy. Elizabeth catches Darcy in discussion talking about her inadequately. Bingley endeavors to convince Darcy to hit the dance floor with the Bennett sister and Darcy icily decays. â€Å"She is mediocre yet not exactly attractive enough to entice me; and I am in no humour at present to offer result to youngsters who are insulted by other men. You would be advised to come back to your accomplice and make the most of her grins, for you are wasting your time with me.† Darcy keeps up an idea that since his value in cash outperforms all however at the ball, his value as a human does as such also. This is actually the feeling that drives Elizabeth in a flat out dislike for the man. Subsequently it is this aversion which engages her to by inadvertently keep a solid spell on the man who initially saw her as â€Å"not very attractive enough to tempt† him. Over the span of occasions in the novel, Darcy starting here falls progressively enamored with Elizabeth, who thusly, develops to detest Dar... Free Essays on Pride And Prejudice Free Essays on Pride And Prejudice Pride and Prejudice: Jane Austen’s Pride and Prejudice has enchanted perusers for almost 200 years. How has Austen’s tale been so fruitful and still stay one of the world’s most usually read books? Individuals despite everything appreciate this composing in view of its trustworthiness and mind. In spite of generalizations and desires, individuals know the darker side of life, reality. Nobody individual is totally legitimate with every one of their companions, or even family. These perspectives are splendidly brought out in Pride and Prejudice. While staring at the TV and playing on PCs gradually replaces perusing and playing in the yard, dreams assume control over our mind’s feeling of the real world. Since the truth isn't frequently truly talked about, perusers love to catch wind of it from others in various sources, books. â€Å"It is a pitch-ideal bit of social editorial, splendidly analyzing the silly, class-based partialities of its characters, from the too-glad Mr. Darcy (who in the long run changes himself) to the nasty Miss Bingley and the ludicrously grandiose Lady Catherine De Bourgh.† SparkNote by Ross Douthat This epic is very much depicted as interior tattle. Implying that as opposed to doing it without anyone's help, we can find out about different people’s lives and make the most of their tattling more than we would our own! Beside the inestimable tattling, Pride and Prejudice brings what numerous perusers look structure a glad closure, and the vast majority of all, genuine love.... Free Essays on Pride And Prejudice Jane Austen composed Pride and Prejudice, alongside a few different writings, during the long stretches of 1795 and 1799. It was then overhauled and altered by her lastly distributed in 1813. It is a broadly perused and very much idea of novel. Forms of Austen's tale have been effectively adjusted to film. Austen made characters who keep on appearing to be acceptable, outstanding, and with whom crowds can recognize. Further, her subjects of family, social definition, and male-female communications have widespread intrigue. In Pride and Prejudice Elizabeth and Jane Bennet are defied with a troublesome circumstance. Their money related fates are questionable in view of the way that property and land have been left to their dad. This problem modifies the way that their mom and different sisters start to associate with the social world. It serves to drive the plot while additionally permitting Austen a device for analyzing the social class structure and a man centric culture. Elizabeth's character is given profundity through her relationship with Mr. Darcy. It is her pride and his preference at their initial scarcely any experiences that temper their future while additionally unavoidably making them begin to look all starry eyed at each other. By and by, Austen utilizes plot advancement to address bigger issues. It is the pride of mentality and the preference against the lower classes that undermine these two would-be sweethearts. It requests that a peruser consider their own pride or partiality from a fundamental perspective and maybe even what those mentalities mean. Through her content, Austen had the option to censure the way that financial and class stations confined ladies. She was surely aware of the certainty of class unbending nature and without a doubt anticipated that individuals should regard where they were in the class separation. She blames characters when they attempt to move past their group, yet in addition when they abuse those of lower classes.... Free Essays on Pride And Prejudice 1900’s British Society Looking at the 1900’s in Britain today would cause 100 years to appear substantially more. Over the previous years Britain has gone tossed changed in women’s jobs and rights, attire, and even things like marriage. What was ordinary at that point would presumably be overstepping laws now. The two social orders would appear to be strange to each other and you will comprehend it subsequent to perusing the following hardly any passages. Woman’s rights one hundred years back were exceptionally scant. Ladies were essentially put on the earth in those days to clean the house, make supper and have youngsters. Ladies could go out and find a new line of work as a house keeper or possibly selling merchandise in those days yet it was poor cash and just truly families let their ladies work. Ladies were not even ready to cast a ballot which a great many people underestimate one hundred years after the fact. Ladies have made considerable progress in the course of the last one hundred years to being equivalent as men in practically all parts of life. Apparel was additionally very extraordinary one hundred years prior. Ladies and men were extremely preservationist. It was essential to look as well as could be expected consistently now matter what the event. It didn’t matter on the off chance that you were heading off to a gigantic ball or going down the road you expected to glance great in broad daylight, this particularly went for ladies that were single. Young ladies wore extravagant dresses with like 6 layers on underneath which made them really unique. Presently ladies wear close to nothing and men can wear practically anything they desire and it is acknowledged in today’s society. Something that appears the most peculiar is ladies didn't have any state on who they wedded. Ladies were told by their dads who they will live with the remainder of their lives whether in the event that they loved it or not. Like in the film Pride and Prejudice ladies were raised to be offered. Young ladies would go to parties in their best dress looking as well as could be expected and if things went well a person would hit on them. The dad would attempt to pick the man with the most cash and the best ... Free Essays on Pride And Prejudice Total Power Sentence X: There is a force in Elizabeth’s accidental, slow, yet consistent hang on Darcy which will eventually will become sufficiently able to beat his perspectives on her poor status and yield a proposition of marriage. Since 1: He is pulled in to her quick and smart discussion. Since 2: He is stunned at her daring activity. Since 3: His appreciation for her magnificence develops corresponding to his profound respect for her psyche. From the beginning of the story, Elizabeth is depicted as a free lady. Austen plainly makes the character to embody such an individual. She is brought into the novel as one of five sisters every one of whom are looking for an inevitable union with a decent man. When Bingley shows up with Darcy, it appears to be cheerful that two of the little girls should wed the qualified lone wolves. At the point when the Bennett sisters all go to the ball held in close by town Merryton the scene is set for the attack of a war of sorts among Elizabeth and Darcy. Elizabeth catches Darcy in discussion talking about her inadequately. Bingley endeavors to convince Darcy to hit the dance floor with the Bennett sister and Darcy briskly decreases. â€Å"She is passable yet not exactly attractive enough to entice me; and I am in no humour at present to offer outcome to youngsters who are insulted by other men. You would be wise to come back to your accomplice and make the most of her grins, for you are wasting your time with me.† Darcy keeps up an idea that since his value in cash outperforms all however at the ball, his value as a human does as such also. This is actually the sentiment that drives Elizabeth in a flat out abhorrence for the man. Subsequently it is this dislike which enables her to by unexpectedly keep a solid spell on the man who initially saw her as â€Å"not very attractive enough to tempt† him. Over the span of occasions in the novel, Darcy starting here falls progressively enamored with Elizabeth, who thus, develops to detest Dar... Free Essays on Pride And Prejudice Elizabeth is a sure and astute character who can at times be both pleased and partial. Elizabeth doesn’t act like other ladies, who are senseless and coquettish, hopeful and here and there visually impaired of people’s genuine character, or somebody who might wed a man she can’t stand only for the monetary security. Elizabeth has her own specific manner of reasoning and doesn't generally follow the customary ways that ladies

Migration Law The Migration Act

Question: Talk about the Migration Law for The Migration Act. Answer: Issue: The issue is whether Kye will be kept from making the substantial application under subclass 186? Enactment Applicable: Kye can even now make an application under subclass 186 for a considerable visa for this he would need to get a connecting visa this BVA would assist him with continueing remaining in the nation while he can apply for visa subclass 186. He should get the Type E Australian Visa (BV) under subclass 050-051 on the grounds that his visa has terminated and this BDV will assist him with continueing staying while he can sort his matter of immigration.[1] However, he won't have the option to apply for the visa under 186 since it requires the person to hold a meaningful visa or a spanning visa A, B or C and since he has become a non-resident and can apply for just BVE he won't have the option to apply for the visa under 186.[2] Arrangement 2 Kyle would have the option to apply for an assurance visa under subclass 866 as he has insurance asserts in this circumstance and has shown up in a legitimate way. He is qualified since he satisfies the conditions gave under this subclass being that (I) he entered Australia under a visa that is substantial and (ii) he isn't banished from housing the visa application for insurance. Further, he has additionally to demonstrate under this condition he is asserting as a displaced person security from Australia or under the corresponding insurance plan of Australia.[3] Further segment 36(2) of the Migrations Act assurance visa can be conceded to Australia's non-resident where the Minister infers that the assurance is a commitment of the nation under the Refugees Convention as corrected by the Refugees Protocol. This visa will permit Kyle to remain in Australia for all time. Reference Crossing over Visas (2016) Border.gov.au https://www.border.gov.au/Trav/Visi/Visi/Bridging-visas The Migration Act (1958) Insurance Visa (Subclass 866) (2016) Border.gov.au https://www.border.gov.au/Trav/Visa-1/866- [1] Bridging Visas (2016) Border.gov.au https://www.border.gov.au/Trav/Visi/Visi/Bridging-visas. [2] The Migration Act (1958) [3] Protection Visa (Subclass 866) (2016) Border.gov.au https://www.border.gov.au/Trav/Visa-1/866-.

Henry James :: American Scence Henry James Essays

Henry James In August of 1904, after over two decades abroad, the sixty-year-old Henry James came back to the United States for a year. While William James had broadly commented that his sibling was a local of the James family (W James 517), with little else in the method for national connection, Henry viewed himself as American as ever after his twenty years in Europe. The book he expounded on his American excursion was titled The American Scene simply because James' first decision had been taken; he would have liked to consider it The Return of the Native.[1] But James' feeling of himself as a local, as one at home in the United States, was shaken by his distancing experience of the American open, both as perusers and as individual residents. Today I need to consider manners by which James battled to save a protected feeling of himself, the private character he called my me,[2] amidst muddling experiences with the American press and the American individuals - experiences, I contend, that share a specific uncanny rationale. The American press arranged an energetic discussion over the significance of Henry James, in surveys of The Golden Bowl and of the early parts of The American Scene, records of James' talk appearances, depiction of the tricky Ace, and farces of his fancy late style. The name Henry James came to fill in as a sort of shorthand for a perplexing nexus of nerves about morals, craftsmanship, and nationhood. James' composition and life offered ascend to banters about profound quality (was he debauched or simply complex?), masculinity (was he womanly or simply delicate?), and innovation (was he a blue-blooded chronological error or was he vanguard?), all entrapped with the topic of James' alleged nationalism or absence of it. James himself encountered the press consideration paid him as an ambush, and felt an instinctive feeling of infringement at the way that columnists utilized him to characterize their own situations in discusses that regularly implied little to him. He felt like an oddit y, stared at for the advantage and diversion of the American group: just those can comprehend, he kept up, who have been startled and incapacitated non-attendants reestablished here after long years and with each one needing to see (or to deny) the strawberry stamps on various pieces of their people.

CEO Succession Planning Procedure at Microsoft Corporation - 550 Words

CEO Succession Planning Procedure at Microsoft Corporation (Essay Sample) Content: CEO Succession Planning Procedure at Microsoft Corporation Name Institutional Affiliation CEO Succession Planning Procedure at Microsoft Corporation Succession planning is an important component of risk management and internal talent development, which, most of the time, refers to the preparation of the new talents for the top management positions. The quality of long-term and emergency succession planning translates directly into future shareholder and stakeholder value because if it is done properly, transition of power and appointment of a new top executive runs smoothly and promptly (Hooijberg & Lane, 2016). Succession planning is a responsibility of a board of directors, which should not be neglected: timely preparation and investment in development of talents allows to avoid an organization’s dependence on a single person, be it CEO or some other executive, and have a skilled successor in case of emergency. Microsoft, unlike many other companies, approaches succession planning with the utmost diligence (Mader, 2006). Due to the high attention to succession planning, Microsoft prefers hiring its own employees on top positions rather than employ them from the outside. The candidates for the CEO positions become the well-educated and experienced managers who have already contributed to the company’s success and proven their skills and expertise. It is also important for a future CEO to be a devoted team player, innovative, knowledge-thirsty, and impactful manager with a vision. The current CEO of Microsoft, Satya Nadella, is the person possessing the exact set of skills and experience, who worked on the position of Executive Vice President of Microsoft cloud service department prior to his appointment as a CEO. Considering the nature of CEO’s job and the wide range of issues CEOs have to deal with, it is almost impossible to find the right, all-round candidate. As a result, Microsoft first selects the best and mos t-promising specialist in their respective fields and further trains their strong sides together with other talents needed for the position. Still, one of the major factors for selection becomes a presence of vision. To ensure that the candidates for succession stay with the company, Microsoft uses its retention strategy, which implies remuneration in a form of company shares. Every high-level executive owns the shares of the company, being its servant and owner at the same time. Such policies, together with the strong corporate culture, make employees identify with the company and feel attachment to it. Finally, the candidates selected for CEO succession are usually the best of the best, so they are frequently promoted and don’t feel need to seek career opportunities somewhere else. The succession planning process in Microsoft starts with the identification of long-term direction of the company and its future needs. The second step of the process is the analysis of the gaps and the long-term talent needs. Then, starts the identification of talent pools, which allows to discover the promising candidates early and control and monitor their development. The forth step...

The Fear Of The Unknown - 1617 Words

Humanity has a natural curiosity to it. A sort of drive to seek out the unknown and discover the wondrous. But often our systems of power that are regarded as perfect eliminate the need for that curiosity. The most powerful rulers or governments leave nothing left unknown and the people are often depicted, as in Utopia, as being perfectly happy to go along with that. Even though removing the unknown from the human experience seriously deprives us of humanness, it is often argued as being the easier option. According the stories and historical accounts, the purpose of establishing human power or governments is to provide a relief from the unknown. This is because we innately fear the unknown, power gives control to that fear, and therefore the most perfect level of control is one that removes all instances of the unknown from those under it. Fear is arguably one of the strongest human emotions and can greatly affect those who experience it. The fear of the unknown is a classic version of this emotion. Many children feel it as a part of growing up as they explore the world. It also expresses itself in the more adult world as fear of the divine, fear of the future, or even fear of new peoples. The government in Carthage was uncertain in its own future after its people moved in masse to the newly discovered island. They acted out of fear and stopped the entire process (De Montaigne 107-108). The government of Carthage certainly didn’t know one way or the other if the peopleShow MoreRelatedFear Of The Unknown ( Xenophobia )1036 Words   |  5 PagesFear of the Unknown (Xenophobia): Why and How to Conquer this Fear Goal: I will inform the audience about the Fear of the Unknown (Xenophobia), why people have this fear and how to conquer this fear. Introduction: I. Jacob Olesen’s definition of Xenophobia is â€Å"the irrational sense of fear experienced about a person or situations that are perceived as strange or foreign.† II. Fear of the Unknown is the fear of anything that is beyond one’s comfort zone. III. The intense and irrational fear of foreignersRead MoreFear and Control of the Unknown Essay874 Words   |  4 Pagesindividuals to assimilate or be constrained because of the publics fear and anxiety of the unknown. Such insecurities led to the mistreatment and restraint of both the slaves as portrayed in Incidents in the Life of a Slave Girl and the mental patients in One Flew over the Cuckoos Nest. One of the most apparent and important themes in both One Flew over the Cuckoos Nest and Incidents in the Life of a Slave Girl is control. Fear is used as a means to gain control over the slave by their masterRead MoreCreative Writing: Fear of the Unknown 678 Words   |  3 Pagesnatural occurrence after the sun descends. Senses are heightened which sparks the imagination to soar. A moment of time when things of legend becomes a reality and self-doubt are unveiled. In the darkness the line between fact and fiction blur. Sounds, fears, and intuition are the elements that rule when light does not exist. Things that pop and crack populate the house. Hearing sounds in the middle of the night that send chills down my spine. A sense of alertness occurs when standing there frozen, waitingRead More Greek Mythology: Fear of the Unknown1814 Words   |  8 Pages Greek Mythology: Fear of the Unknown The ancient Greeks lived in an influential and creative time. Music filled the streets, sculptures towered over the city and masterpieces hung on walls everywhere. Children were being educated which led to great philosophers in the future. This city-state was flourishing and is now known today as one of the most advanced ancient civilizations. As progressive as these people were sadly, they were held back by their own beliefs. The fear of a raging hurricaneRead MoreCultural Globalization: Fear of the Unknown950 Words   |  4 PagesCultural Globalization: Fear of the Unknown Cultural globalization is a term often used to describe the influence of one national culture on another. This is perhaps more prevalent in the United States than anywhere else in the world. Although America is often viewed as the villain with regard to globalization, it is clear by the diversity of cultural groups in America, that this nation is also the recipient of global culture. With such a diverse cultural population it’s foreseeable to thinkRead MoreFear of the Unknown Lord of the Flies Essay1260 Words   |  6 PagesFear of the Unknown Lord of the Flies By: Sam Baldwin 2012-05-22 Ms. Reis ENG30S Fear is one of the most powerful emotions that control the way any human being acts in certain circumstances. A distressing emotion aroused by impending evil and pain, whether the threat is real or imagined is described as fear. One of many prominent themes in William Golding s novel, the Lord of the Flies, is Fear of the unknown. From the beginning of the novel, the boys fear what they cannot see, the partsRead More Lord of the Flies: Fear of the Unknown Essays1006 Words   |  5 Pagesor imagined is described as fear. Fear is what William Golding’s novel Lord of the Flies encompasses. By taking three major examples from the novel, fear will be considered on different levels: Simon’s having no instance of fear, Ralph’s fear of isolation on the island, and Jack’s fear of being powerless. Fear can make people behave in ways that are foreign to them, whether their fear is real or imagined. In response to fear, people may act defensively by attacking, fear c an either stop one from doingRead MoreAn Analysis of How Fear of the Unknown Affects Characters in Hamlet1357 Words   |  5 Pagesï » ¿An Analysis of How Fear of the Unknown Affects Characters in Hamlet Hamlets famous To be or not to be soliloquy in Act 3, Scene 1 provides the context for several of the characters actions. It is a soliloquy about fearing the unknown that lies waiting on the other side of the grave (are we punished and/or rewarded according to our actions on earth?) and as Hamlet reasons, Conscience does make cowards of us all (3.1.2). In other words, Hamlet feels that he is unable to act because of theRead MoreFear Of The Unknown Has Been A Constant Thread Intricately1092 Words   |  5 PagesFear of the unknown has been a constant thread intricately interwoven throughout the tapestry of my life. Although intricate in color and vast in depth, it has furrowed a chasm in my past, present and dare I say future. As a seminarian on the verge of graduation the prior statement may appear somewhat odd. Aptly applying a biblical scripture such as â€Å"God has not given us the spirit of fear, but power, love and a sound mind†, should suffice to calm anxiety and t repidation. However, I have notRead Moreâ€Å"Fear of the Unknown Is a Common Gothic Theme†. Is This True in Your Texts?3510 Words   |  15 PagesThe fear of the unknown is a common Gothic theme that is used to create fear and uncertainty in the responder. This is achieved through the use of a number of different techniques and conventions. The fear of the unknown is expressed through dark, uncertain and mysterious circumstances cause responders to feel vulnerable and fearful. In Bram Stoker’s Dracula the overpowering force of the sublime, the prominence of religion, death and use of darkness accompanied by typical Gothic techniques evoke

Animal Rights And Human Rights - 1857 Words

Whether we think about it or not, our views on animal rights affect the choices we make every day from the foods we eat, the clothes we wear, the products we use on our skin, the medicine we take, and even the pets we may or may not keep in our home. Each of these choices hinge on our views of animal rights. Although animal rights are not a new issue we are facing here in the U.S., recent events have brought them back into the foreground. News stories like the slaying of Cecil the lion, and Harambe the gorilla at the Cincinnati Zoo in this past year have brought renewed interest to those of all ages thanks to social media and national press time. To truly understand the issue that is the animal rights movement, we must first understand†¦show more content†¦These methods have contributed to a technological revolution in biomedical research, thus, rendering the need for test animals outdated. We use technology for so many applications in our life, why can we not switch over in this instance if there is such a high demand for it? Unfortunately, like so many other issues we face today, we have yet to come up with one solid view when it comes to animal rights. There are three official views on animal rights, two of which hold intrinsic value, or moral status; both of which are considered to be all or nothing views. The first view would be the Anti-Speciesism View. Those who believe in this view think all human beings and non-human animals have equal inherent value. The second view, All-or-Nothing Speciesism, maintains that whereas a human being has intrinsic value, non-human animals do not have any intrinsic value or moral status. The third and final view, is the Matter-of-Degree view, meaning people believe that intrinsic value is not all or nothing, but a matter of degree. This belief is, in substance, between the two previous all or nothing views I stated before because it maintains that whereas human people have moral status, non-human animals do have some lesser moral status. Of all three views, many people fall under this belief system as we see this as the most plausible. We know there is a wide range of â€Å"conscious† animals out there, some at the higher end of theShow MoreRelatedAnimal Rights And Human Rights923 Words   |  4 Pages Animal Rights â€Å"Nearly as many, 68 percent, were concerned or very concerned about the well-being of animals used in ‘sports’ or contests as well as animals in laboratories (67 percent) (Kretzer, 1).† Many people question whether an animal is capable of thought and emotions. Others feel as though animals are the equivalent of humans and should be treated as such. Since the 1800’s, animal rights has been a topic that has several different sides including two extremes. If animals can react to theirRead MoreHuman Rights : Animal Rights Essay1490 Words   |  6 Pages Animal Rights Name Institutional Affiliation â€Æ' Animal Rights Animal rights as well as animal welfare are different concepts that identify variant points in a continuum that extends from the exploitation of animals to the animal liberation. Animal rights can be perceived as the belief in the fact that humans have no right to take advantage of animals for their gains, in the farms, labs entertainment orRead MoreAnimal Rights And Human Rights1808 Words   |  8 PagesThe idea that animals have rights seems to be heavily agreed on by a large majority of scholars whom have studied this topic. However, what comes into question is understanding the severity and range of these rights. How do we determine the level of animal rights? How do we understand animal rights in relation to human rights? This paper aims to address these questions by showing that animals have the basic rights to live a life without harm, but cannot have equal rights to humans because of ourRead MoreAnimal Rights And Human Rights1627 Words   |  7 Pages Animal rights is a very controversial topic in today’s world. This controversy began back in 1975 when Peter Singer’s novel Animal Liberation was published. In the book, Singer explains the issues we still face at the top of animal protectionism today. Although Singer and his theories enlightened a lot of people of animal protectionism, he actually did not start the animal rights debate. People started questioning the status of animals all the way back to ancient Greece. Some people in these timesRead MoreAnimal Rights, Human Wrongs929 Words   |  4 PagesComparing Animal and Human Rights Should animals be used for humans joy or prosperity? People still are yet to agree on if animals should be basically used for anything that humans want, or if animals deserve their own rights. The viewpoint from animal believers is that there are no advantages fro using animals, but from a scientist and researchers viewpoint animals can be helped and are necessary for human’s existence. In both essays, â€Å"Animal Rights, Human Wrongs† by Tom Regan and â€Å"Proud to beRead MoreAnimal Rights And Human Cruelty1908 Words   |  8 Pages(iii) Animal Rights Once rights are granted to certain groups of people, more and different types of group also starts asking for rights. This is an example of a â€Å"slippery slope† argument. Similarly, there are groups of people who advocates for the rights of animals. They are speaking out against cruelty that animals have to go through like slaughtering them for food, conducting different kinds of experiments on them, etc. While pro-animal rights people argue about those types of â€Å"cruelty,† anotherRead MoreAnimal Rights and Human Wrongs6049 Words   |  25 Pages5 Animal Rights and Human Wrongs Hugh LaFollette Are there limits on how human beings can legitimately treat non-human animals? Or can we treat them just any way we please? If there are limits, what are they? Are they sufficiently strong, as som e peop le supp ose, to lead us to be veg etarians and to se riously curtail, if not eliminate, our use of non-human animals in `scientific experiments designed to benefit us? To fully ap preciate this question let me contrast it with two differentRead MoreP.E.T.A.: Animal Rights, Human Abuse1707 Words   |  7 PagesWith over 850,000 active members, the animal rights organization People for Ethical Treatment of Animals (PETA) has blossomed into an exceptionally powerful speech community. Their main goal is to enlighten others about the prominent existence of animal cruelty in the world, hoping to gain enough power to abolish it, or at least prevent it from happening as often as it does. PETA uses language as a tool of power, verbalizing its message through controversial ad campaigns, ralli es, marches and protestsRead MoreAnimal Rights vs Human Morals Essay1468 Words   |  6 Pages Rights come from the ability to think not the ability to suffer. Many people can agree that animals need rights to be able to stay alive and be safe. But ask yourself is that really the only solution to saving animals? In my case, I believe that is not the only solution, for animals to be safe people need to realize it’s their fault animals are put through suffrage. Animal’s lives are put on the line due to the actions of human beings. Animals do not need rights to be protected. Human beings needRead MoreShould Animals Be Granted The Rights And Protection Of Humans?1152 Words   |  5 PagesIf animals are so different from humans, then why should they be granted the rights and protection of humans as stated in our Constitution (Hurley, 1999, p. 49)? As the Bible states in Genesis 1:26, â€Å"And God said... Let them [human beings] have dominion over the fish of the sea, and over the fowl of the air, and over the cattle, and over all the earth,†(â€Å"ProCon.org†, 2015). Mankind has rule over animals, to respect them a nd love them, but also to use them as necessary (Harnack, 1996). The American

Situation Analysis/Target Market Identification Report and Collage free essay sample

09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2, 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1. 0 Situation Analysis/ Current marketing Mix 1. 1 Current Product A rnott? s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids find â€Å"cute†. The benefits of buying such a product are that it has no artificial colours, flavours or preservatives (Arnott? s 2009). Plus, it has been proved that in a recommended serve of 13 biscuits, there is only less than a teaspoon of fat and less than 2 teaspoon of sugar. Being a kid? s snack, tiny teddy was supposed not to be sold at the school canteen, but since it meets the â€Å"Amber† school canteen guidelines, this product is allowed to be sold without no restrictions as it does not spoil the health of kids promptly (Choice Food For Kids 2007). As being a snack or a party time good, Arnott? s Tiny Teddy should be convenient to buy. It should be easily found on the shelves of a store as consumers will buy it on impulse or on special occasions. The package of the product is very colourful with features such as leaves, mushrooms, bees, ladybirds, 3 teddy bears – where each one represents a flavour; honey, choc chips and chocolate (Arnott? s 2009). Individual flavoured biscuits are also available if one does not want to buy the variety bag. In one big bag of Tiny Teddy there are 10 little packs of cookies. It depends on the consumer? s loyalty, if no Tiny Teddy is available at a store. But even though, it seems like parents of kids are very loyal in buying Arnott? s Tiny Teddy instead of other brands as they know the health factors that Arnott? take in consideration in manufacturing the Tiny Teddy. The packaging of the product varies on the quantity and other models available. Some are made of boxes and others of plastic (Arnott? s 2009) which makes the product convenient to be disposed as a recycling material. 1. 2 Current Pricing T inny Teddy is product that is found in a very competitive market as the Food snack mar ket has evolved since the yester- year of „boiled lolly?. Consumer needs have changed thus creating an impact on health factors mainly. The price of the product varies from store to store, which usually falls onto the range of $ (AUD) 3. 50-$ (AUD) 5. 0 (OfficeMax 2011). Being in a competitive market, an economist will definitely conclude that if the price of Tiny Teddy rises then the consumer demand of this product will decrease. But, 3 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION there are other factors that can affect the demand of this particular good, and such are consumer loyalty, convenience of purchase and quality of the product. Actually the price of Arnott? s Tiny Teddy is between $ 3. 00- $ 5. 00 (AUD) which slightly matches the price of its competitors such as the Cadbury snack sandwich and Cadbury picnic chocolate bars (Great Aussie Food 2011). It all relies on the consumer? s willingness to pay that a purchase decision will be made. The purchase decision process of each buyer varies, thus some consumers will buy it on the basis of the price and others on the basis of quality offered, image and features. According to a research carried by the Campbell Arnott? s Asia Pacific Division showed that the Arnott? s Brand, which includes Tim Tam, Sao and Tiny Teddy, has more than 60% of the Australian Biscuit market and occupies more than 95% of the Australian Household and is currently the number one Australian biscuit manufacturer (Campbell Arnott? APC Action Plan 2010). Thus, this concludes that consumers do not buy that particular brand or its product, such as the Tiny Teddy for this situation, on the basis of price but of quality, features and company image. 1. 3 Current Distribution Being a convenience good or something purchased due to impulse, Tiny Teddy biscuits are available in supermarkets, local groceries, at the delis as well as the school canteen. Examples of supermarkets and groceries are Coles, Woolworths, IGA, Food Works, Flemings, BI-LO, Action Supermarkets and etc (Coles 2011). The product is also available at some gas stations where actually the sale of the good is seen to have a weight. Being a product loved by children most stores and supermarkets have Tiny Teddy as an item to be sold as the brand has a good image and quality is offered in buying the product, which are attributes that attract a potential buyer. Tinny Teddy is found on the middle upper to lower or upper shelves of almost all food stores. This concludes that businesses try to display the product to the maximum to their audience. 1. 4 Current Promotion A rnott? brand uses colourful, musical and fast ads to promote the Tiny Teddy biscuits. The 2009 IGA/ Arnott? s promotion consisted of buying 2 Arnott? s Tiny Teddy to enter a price withdrawal of $100, 000 (Lottos 2011). This promotion was effected so as to target parents of kids in buying the Arnott? s Tiny Teddy. Plus, the 2010 audio-visual ad was promoting the Tiny Teddy hundreds and thousands (Youtube 2010). The 4 SITUATION ANALYSIS/ TARG ET MARKET IDENTIFICATION ad consisted of a party where kids were dancing and along were dancing the 3 little tiny teddies featured on the product packaging. One character of the Tiny Teddy scattered the hundreds and thousands little snacks all over the floor while opening when it was dancing. The ad was very captive in colours, music and happy moods. The message behind this ad is that you, kids, can keep the partying or the dancing mood between your friends and you as long as there is still tiny teddy snacks because it? s sure they will love it. 2. 0 Segmentation 2. 1 Segmentation: Definition T he Australian market deals with many buyers who are different from each other. As consumer needs varies from people to people, then technically each consumer or potential consumer is an individual market (Euromonitor International, 2010). Segmentation is not carried out by marketers, but it occurs naturally on the basis of the similarity in the interest level of each individual customer. Actually marketers use segmentation as a tool in identifying each different market. Overall, the grouping of customers and potential customers into smaller and interest similarity groups for a particular marketing proposition, is called segmentation (Kotler et al. 008, 228). Segmentation can be classified into these categories; demographic segmentation, geographic segmentation, psychographic segmentation and behavioural segmentation. Demographic Segmentation- It is the categorisation of a market in groups based on age, gender, family size, family-cycle stage, income and occupation (Kotler et al. 2008, 230). Geographic Segmentation- This is the division of a market into geograph ical units such as regions, states, nations, municipalities and cities. For example, fertiliser producer Ocra from Australia segmented the market for its crop-protection products into geographical units so as to better allocate the right product to the right location at the right time (Kotler et al. 2008, 230) Psychographic Segmentation- This type of segmentation helps in evaluating a market based on lifestyle, social class or personality (Market segmentation, 2011). 5 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Behavioural Segmentation- It is the division of a market on the basis of customer? knowledge of, attitudes towards, uses and responses for the product (Market Segmentation, 2011). 2. 2 Advantages of Segmentation to Current Product D G emographic Segmentation – As stated previously, the demographic segmentation consists of breaking up the market into groups of age, gender, family size, familycycle stage, income and occupation. This type of segmentation will enable marketers of Tinny Teddy to better understand the market that demand tha t particular product in Australia in terms of their age group, where they can illustrate a picture of exactly who to target, an such are kids and their parents. Plus, it will be easy again for marketers to know the price their target market are willing to pay simply just by categorising their market into weight of incomes. Advertisements will be easier to create as marketers will know who to target demographically. eographic segmentation – As it is noticeable that this type of segmentation is related to geographic factors, it will be an advantage to assess the geographical opportunities of the product as it will help them in selecting their target market geographically as in some countries, states or regions the buying behaviour of a market varies. This will specifically outline where the product should be sold the most or least, which means that the distribution of the product is organised and accurate which gives the company less intensive into distributing the wrong amount or the wrong product or model to the wrong region, country or state. Geographic segmentation also helps in determining the size of the targeted market, thus leading the other departments of the firm into determining the quantity of product to be manufactured and its costs and revenues. P ychographic Segmentation – The lifestyle, social class and personality of the targeted audience is determined through this type of segmentation. It is important for marketers to be aware of factors as it will help them in the categorisation of their market. Advertisements will be targeted only to those people who think that their lifestyle, personality and social class are reflected through the brand, category of products and the product itself. Knowing the lifestyl e, personality traits and social class of one? s targeted 6 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION audience enhances the way the ad is presented and sent. It will be almost accurate for marketers to know that their promotions had had an impact on their audience. B ehavioural Segmentation – Here a market is evaluated on the basis of the customer? s knowledge of, attitudes towards, uses and responses for the product. The importance of this type of segmentation is as vital as the others as it enables the marketers of Tiny Teddy to better understand the way and frequency on which customers buy that particular good. Having knowledge of that helps them in implementing promotions or new models on occasions they know that the product would be sold. The behavioural segmentation helps also in determining potential buyers also. In evaluating the purchasing behaviour of a market enables also the firm in concluding the sales rate, customer loyalty and the lack of features or quality of the product; if sales are down then the marketers know that their ads are not having effects on the targeted market. 3. 0 Target Market Identification 3. 1 Geographic Segmentation T he variables of this type of segmentation consist of the geographic location where the product is to be sold and the characteristics the location have. The country in which the product will be manufactured and sold is Australia. This characteristic is important because, marketers will need to understand and identify the targeted market present in that country. Most of the population of Australia is found in the suburbans and urban areas and thus, the sales of the product will be higher there compared to the less dense or rural areas. As the product is designed specifically for a type of market, mainly children aged between 3-7 years old, most schools, entertainment centres, cinemas, shopping centres, parks and stores are found in the suburban and urban areas of Australia. 3. 2 Demographic Segmentation 7 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION I n this section, marketers make an evaluation of the market on the basis of age, gender, family size, family-cycle stage, income and occupation. Tiny Teddy is sweet snack that is targeted to a specific market, children aged between 3 to 5 years old. Tiny Teddy can lso be purchased or consumed by adults as it is considered a snack for break times. Everyone, boys and girls both can consume the Tiny Teddy as there is no specific model made for a specific gender type. Being the number one biscuit manufacturer, and having Tiny Teddy as one of its best products, it is assumed that that the consumers are aware and informed about the features and attributes of the product because it is considered that the consumers are well educated. Tinny Teddy can be consumed by anyone, but it was designed for people who are aged as stated previously and who are singles, students. Tiny Teddy is convenience good thus anyone with any income can buy it. As the product come in little packs in one bag, it is easy to equally divide the snack bag if there is more than one child in a family. 3. 3 Psychographic Segmentation P sychographic segmentation as described earlier is a division, on a basis of the lifestyle, social class and personality traits, of the targeted audience. It was mentioned earlier in the first section, Current Product, Tiny Teddy are less in fat and sugar compared to other snacks of the same range. This implies that this product was designed for consumers who follow a healthy lifestyle. Plus, with the character of being a health conscious, the product and the brand also reflect that the consumer is from middle to upper class of the society who is economically stable and culturally informed. People with the interest of unification, party and outdoor activities will be keener to buy this kind of product. Being an Australian made product, believers from the VALS2 are the best fit audience to place as a target market for this particular product. â€Å"Experiencers† also fall onto this category but it depends on their brand loyalty as they favour new products. The best fit buyer will be physically and socially active. Tiny Teddy reflects the emotion to be together and always happy. 3. 4 Behavioural Segmentation T his section of the segmentation process deals with the usage of the brand, the benefits desired, user status and rate, loyalty and what is the readiness stage and overall attitude of the consumers towards the brand. Tiny Teddy was designed in 8 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION first place as a snack, which implies that it can be used for parties, picnics and outdoor activities. It can also even be considered as a bedtime snack or school lunch box snack. Consumer seem to be very loyal to the brand and the product itself as it offers the benefits of a low fat and sugar content snack, a rather affordable price and it is convenient to be found. Plus, as it is sold in the Australian market, Arnott? s, the brand, is considered Australian made and owned (Arnott? s 2009), which concludes that Australians will support their own brand and manufacturer, which in short means they will be very loyal to that brand. 9 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Discussion/Rationale of the Target Market Images Chosen Table 4. Completion of Discussion/Rationale of the Target Market Images Chosen Table Column 1: SPECIFIC Characteristics of your assigned brand’s 1 primary target market that you provided in Section 3. 0 of report – NOT JUST CATEGORIES (abbreviate to fit the space below) Column 2: Image that illustrates characteristic given in Column 1 (Insert pictures below)v Column 3: Explain how the image shown in Column 2 illustra tes the SPECIFIC characteristic of your assigned brand’s 1 primary target market that you provided in Column 1. Justify your choice of the picture in Column 2. Australia Geographic Map of Australia filled with the Australian flag. Urban and Suburban areas Urban area with very tall buildings, a highway, busy roads and compact with lots of small and medium buildings. At school Kids in the canteen, with the canteen personnel serving them food. 10 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION In the park Kids playing in the background, the green lawn of the park, trees and the little girl jumping in front of the camera. Column 1: SPECIFIC Characteristics of your assigned brand’s 1 primary target market that you provided in Section 3. 0 of report – NOT JUST CATEGORIES (abbreviate to fit the space below) Column 2: Image that illustrates characteristic given in Column 1 (Insert pictures below) v Column 3: Explain how the image shown in Column 2 illustrates the SPECIFIC characteristic of your assigned brand’s 1 primary target market that you provided in Column 1. Justify your choice of the picture in Column 2. Kids aged 3-7 years old. Demographic Little girl and boys smiling at the camera. Gender Gender symbols representing both male and female. 11 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Family Common family structure with the Dad, Mum, 3 kids and the dog. Educated Book, certificate and hat represents education or someone who is eductated. Column 1: SPECIFIC Characteristics of your assigned brand’s 1 primary target market that you provided in Section 3. 0 of report – NOT JUST CATEGORIES (abbreviate to fit the space below) Column 2: Image that illustrates characteristic given in Column 1 (Insert pictures below) v Column 3: Explain how the image shown in Column 2 illustrates the SPECIFIC characteristic of your assigned brand’s 1 primary target market that you provided in Column 1. Justify your choice of the picture in Column 2. Healthy Lifestyle Psychographic Fruits and vegetables arranged in such a way that it forms a heart which represents that a healthy option. 12 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Upper to middle societal class Man carrying bag of money represents, economical stability Socially and physically active Young girls in soccer outfit and with a soccer ball, smiling and waving hands represents being social and physical at the same time Happy/jovial Smiley smiling represents happy mood. Column 1: SPECIFIC Characteristics of your assigned brand’s 1 primary target market that you provided in Section 3. 0 of report – NOT JUST CATEGORIES (abbreviate to fit the space below) Column 2: Image that illustrates characteristic given in Column 1 (Insert pictures below) v Column 3: Explain how the image shown in Column 2 illustrates the SPECIFIC characteristic of your assigned brand’s 1 primary target market that you provided in Column 1. Justify your choice of the picture in Column 2. 13 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Loyalty Behavioural Dog with kid represent loyalty as dogs are considered very loyal. Affordable Piggy bank partying represents there is enough money for all. Communism People holding hands together describe unification. Positive attitude. Thumbs up means like or have a positive opinion or is the right one. 14 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 5. 0 Reference List Ryan, Rosemary. 2002. Arnott? s Get Lively with Tiny Teddies. BT News. Accessed August 01, http://www. bandt. com. au/news/arnott8217s-gets-lively-with-tiny-teddies Arnott? s Tiny Teddy. 2009. Arnott? s. Accessed July 20, http://www. arnotts. com. au/ourproducts/products/arnotts-tiny-teddy. aspx ARNOTT? S Tiny Teddy. 2011. What We Say. Choice Food for Kids. Accessed July 27, http://www. choicefoodforkids. com. au/review/ARNOTTS-Tiny-Teddy-Chocolate Arnott? Tiny Teddy Variety Multipack of 10. 2011. OfficeMax. Accessed July 29, http://www. officemax. com. au/office-supplies/tea-room-supplies/foodcondiments/biscuits/arnott-s-tiny-teddy-biscuits-variety-multipack-of-10. html Arnott? s Tiny Teddy. 2011. Great Aussie Food. Accessed August 01, http://www. greataussiefood. com. au/listProduct/Food/Biscuits+-+Sweet//25 Campbell Arnott? s APC Action Plan. 2010. Campbell Arnott? s Asia Pacific Division Action Plan 2010- 2015. Accessed August 4, http://www. arnotts. com. au/downloads/file/aboutus/SignedCopy-CampbellArnotts20102015APCActionPlan. pdf Coles Tiny Teddy Racing Cars. 011. Coles Online. Accessed August 3, http://blog. colesonline. com. au IGA/ARNOTTS 100 Local Heroes $100, 000 Reasons Promotion. 2010. Lottos. Accessed July 29, http://www. lottos. com. au/competitions/viewthreadlite. php? tid=221250 Tiny Teddy Hundreds and Thousands Ad. 2010. Youtube. Accessed August 5, http://www. youtube. com/watch? v=hIXDwKOWoaMfeature=related Australian Market. 2010. Euromonitor International. Accessed July 26, http://www. euromonitor. com Market Segmentation. 2011. Market Segmentation Company (UK) Limited. http:// www. marketsegmentation. com 15 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION